BitTorrent Inc has been developing their solution to help people live stream using their bittorrent protocol. This means that every person who is watching NASA TV or the ISS Stream online, can also be participating in giving back to the service by relaying it to other users which gives everyone a faster and more reliable service, while cutting bandwidth costs down for NASA.
You can fill out their application here: http://bit.ly/S8ppEB and they will assit you in launching it.
This would also go a long way to show that BitTorrent has other uses than piracy and NASA's willingness to embrace new technologies.
